This image has a very 'grimey' feel to it as it looks as if Jamal is spray painting on the wall which is part of the urban lifestyle typically portrayed by grime artists. Jamal incorporated the logo in the bottom right corner which allows the audience to get a preview of the album which is available for iphone and blackberry use. Again we use the brand image as a key part in designing the advert as there is a lot of black, grey and Jamal is wearing a red polo shirt. We also used the Urban Jungle text which we have decided to use for our final product as it adds a necessary grime feel to the advert.
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