1st draft Publicity Advert

Here is the first draft of my publicity advert. To create this final image I first used an Image which I had taken when the group went up to London to film. I chose this image as it is similar to other images I had already  used on the digipack and the same image as I used on the panel inside the album. I used the same techniques as I did to create the other similar images. First, I layered Jamal over the top so that I could alter the saturation of the image making the red stand out to go with our brand identity. I also used red text layers to show the key information and then changed the size of the text to show what is important. I also added twitter to the image as many artists these days use social media sites and I also decided to add a website which will show what the artist is up to and any other information that would be interesting to the target market. I also made my own QR code which will direct people to a website which I am going to make for the artist. This would promote the artist even further and it shows he is up to date with all new technologies. The producers (All Around The World) are also on the advert as they are producing the artist. I decide to make the layer of text white as it stands out against the black background and it also goes with our brand identity. This also applies for the black text which tells the audience to scan the QR code.