1st Draft Digipack and Advert Feedback

The feed back that I recieved for the first digipack draft was that the convention of the layout was effective although varying the font would be more effective. Also the framing of the photo was effective although when I altered the saturation of the images so that the red was more prevelant it made the picture of Jamal look unusual so I would have to only change the saturation of his body warmer. From the feedback I recieved the audience seemed to like the mise-en-scene of the images as they felt that it suited the genre conventions although they though the album cover was more like a single cover as it had featuring Charlie Drew which is normaly only on singles. The audience also thought that the use of IT was effective as there was a lot of different techniques used although the feedback did show that the audience wanted something else other then the plain black and white bricks in the background of the images so for my second draft I am going to try a gradient overlay. Several of the people I asked for feedback also suggested that I use a more punchy release date on the publicity advert as that is more like what artists from my genre would do.

1st draft Publicity Advert

Here is the first draft of my publicity advert. To create this final image I first used an Image which I had taken when the group went up to London to film. I chose this image as it is similar to other images I had already  used on the digipack and the same image as I used on the panel inside the album. I used the same techniques as I did to create the other similar images. First, I layered Jamal over the top so that I could alter the saturation of the image making the red stand out to go with our brand identity. I also used red text layers to show the key information and then changed the size of the text to show what is important. I also added twitter to the image as many artists these days use social media sites and I also decided to add a website which will show what the artist is up to and any other information that would be interesting to the target market. I also made my own QR code which will direct people to a website which I am going to make for the artist. This would promote the artist even further and it shows he is up to date with all new technologies. The producers (All Around The World) are also on the advert as they are producing the artist. I decide to make the layer of text white as it stands out against the black background and it also goes with our brand identity. This also applies for the black text which tells the audience to scan the QR code.

1st Draft 4 Panel Digipack

Here is my album cover I created for our artist. To make sure that it marries with the music video correctly I used an photo of Jamal that I had taken when we went filming in London making sure that he was wearing the red body warmer as the colour red is part of our brand identity. I then enhanced the contrast of the image on photoshop so that the red was more prevalent within the image. I then used the spray tool with the poppet to select the colour of the sign so that I could get rid of the original text which was on the road sign. I then used the text tool on photoshop to apply my own text and then used the free transform so that the text looked as if it was originally on the sign. For the red text, I used the poppet tool to select the colour of the red from Jamals body warmer so that it linked together. I also decided to use red text because on the original sign the post code was in red. This goes with our genre as Grime is all about the street and by using a road sign it shows that that is where Jay originated from and that he is proud of his roots.

 Here is the back of the CD cover which I created. I used a photo that I took when I visited London to film for our music video. Firstly I layered the image of Jamal over the top and then adapted the saturation so that the red was brighter on his body warmer to go along with our brand identity. I then revisited the background and used a filter, the stamp filter, which created the black and white effect you can see in the background. I then created a layer of text using the Myriad Pro font which I then free transformed to make it look as though it was written on the wall. I decided to add the All Around The World text as they are the company that 'produced' the album. I then added a barcode to make the album look more official.

For this layer, which I plan to put behind the CD, I decided to reduce the saturation fully so that the image was black and white. I then created a red text layer to go with our brand identity which stretched the whole way across the image and then duplicated it so that the text covered the whole image. I then decided to erase all the text over the London eye so that it was visible as I thought that it would look effective behind the CD so I hid the background image layer and then merged all the text layers so that it was one single layer and then erased the text covering the London eye. One issue that I have with this image is that the text is not evenly spaced and I would prefer that the text alternated so that it was more aesthetically pleasing.

For his image I used the same technique as I used for the back cover but with a different image I had taken in London. I also created the text layer and I decided to have a thank you as it is what Dizzee Rascal had done on one of his first albums as he thanked one of his music teachers and I though it would be fitting to have a thank you on a debut album.

I decided to create my own 4 panel digipack and this is the first draft of the digipack.

1st Draft Music Video

Here is the first draft of our music video. So far we have started to produce a very great introduction which goes against the conventions of our genre which we are happy about, but at the same time there are elements of grime music videos within the introduction such as the greeting the characters do which is informal.
From this you can also see that our concept has started to some together but with a bit more editing you will be able to see a clearer definition of the story we are conveying. We will also try to interlink the components of his and her story so that you can tell they are occuring at the same time.
From this draft we have noticed that there are several key areas of the film we are missing or need to refilm which is why there are larg gaps within the video itself.

Peer Evaluation of Digi-pak

Draft 1: Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Media Technology Grid

Draft 1: Question 3: What have you learned from your audience feedback?

Show video to group and film responses. Use a questionnaire from survey monkey and interview people.

We can make the changes to the video or put tags on the video showing what we would change if we did it again.

Use media students to get technical language.

Green-screen over the top of our video showing we have taken on board audience feedback

Draft 1: 'Question 2: How effective is the combination of your main product and ancillary texts?'

Theme of London, black and white as well as red.

Iconic London images such as the bus, big ben and London skyline.

Digipack cover and album cover the same image.

Urban jungle font used on both the advert and the CD cover.

Draft 1: Question 1:In what ways does your media product use, develop or challenge forms and conventions of real media products?

1 post each on where we are similar to other products. Challenge conventions as not all in tracksuits like every other grime video, use London as feature like Devlin - charity song, Compare Advert and front cover to chase and status 'bulldog'. Myloxyloto – stop motion effect Devlin – sitting at the desk writing Media theories – shown the deeper meaning of the lyrics through the film. Phantasmagorical body – Paige Black and white effect on film like others in genre. Montage editing so it is not all a story.