Shooting Schedule

Date	Location	Who?
21/01/2012	Big Ben& Houses of Parliament	Jamal (Jay)
21/01/2012	Lloyds building	Jamal (Jay)
21/01/2012	Millennium eye
21/01/2012	Gherkin
21/01/2012	Piccadilly Circus
21/01/2012	Buckingham Palace	Jamal (Jay)
21/01/2012	Bond street	Jamal (Jay)

Brand Identity

We have chosen to create a brand identity so that we can create a package for our artist. This package will include a colour scheme of blacks, greys, whites and reds which we will incorporate into our video through locations, background objects like buses or through the editing effects we use on photoshop. We have also decided to make London feature within our film and adverts as we are able to go and film there and many grime artists are located within London as it is the capital of England. We want the London city feel to show through our film as we want to incorporate the certain images like the big red busses and locations such as Big Ben as we have in our publicity photo.

The text we have chosen, Urban Jungle, complies with the conventions of grime but we have chosen to make it a more formal package by naming the artist title 'Jay' which is a very formal title. This goes against the conventions of grime as grime is about street life and being formal is not necessarily associated with grime music as it has an informal style such as alpha-numerical like DI2233 R45C4L meaning DIZZEE RASCAL and artists are not known by their name, but by an alternative nave such as Tempa T and Devlin.

Advert Design

This is our first album advert design. It was made by Jamal. Before we started to design any of our new ideas we had to come up with a brand identity. We decided to use the colour scheme of blacks, whites and greys as these correspond with our genre; grime. This is because grime is focused on the streets which are portrayed as being very black and grey areas with a 'grimey' atmosphere and a very urban feel. Also, as we are situated in London, we have decided  to incorporate a lot of British iconic images such as Big Ben, the millennium wheel and other places that are well known. We also decided to incorporate red as another of our colour scheme as there are a lot of red buses in London and we are also thinking about taking a photo of the guards at Buckingham Palace as they were a red and black costume which fits with our brand image. We decided to have such a bright colour as we though that having a lot of black and greys is too conventional and we can break the moulds by using a fourth, bright colour.

Also to break the conventions, we came up with a name for the main artist which is very formal, 'Jay', as this goes against the typical names of grime artistsd such as Tempz, Skepta and Tinie Tempah.

Advert Design

Here is the album advert which I have created, it goes along with our concept as it has the red from the bus and the text as well as a lot of black, grey and white within the background. I also included Big Ben which is key part of our brand identity as we would like to include a lot of London and iconic London things like the bus. As a group we though that we could of done the 'coming soon' in white as the red clashes with the bus. 

CD Cover Design

Here is my CD cover I created. I decided to use minimal images as for many grime CD covers there is a lot of images  but I didn't want to conform to the conventions of most grime artists CD covers. I thought that by using as much of our Brand Identity in as possible without filling the space too much. There is a lot of white in the background as well as on the text for the artists name 'Jay'. I decided that I would use the London skyline as it is another part of our Brand Identity and it fits with the Urban Jungle font we have used as at the bottom of the font there appears to be parts missing where buildings would be (buildings silhouettes). I like the design but for our actual digi-pack it would be hard for this to flow with images of the artist as well as locations. Although I feel this would make a good CD cover it is not what our group wants as it will be too tricky to generalise this to the rest of our digi-pack.

CD Cover Design

Here is another CD cover that jamal has designed, he decided to change the main artist to Shehabur which is different from our other designs but he has still used the same brand identitiy with the black colour of the t-shirt with the red logo on it and a red parental advisory sticker. This image works realy well against the bright white background.

List of Props, Costumes and Equipment

I was in charge of collecting props we need for our video. As we have suggested before in our lyric annotation, we will need a Blackberry in order to show the female characters blackberry messenger status and to send messages between the two characters easily. Also we will either travel around London in a car to get the shots we need as Jamal can drive as well as me but as it expensive for a student to travel especially with the high petrol prices we feel we may want to try to green screen the car sequence in order to save money and to show off out techniques. I have also been in contact with a taxi driver and am in negotiations for a price for us to be able to travel around in the cab in order to get the shots we need with the backdrop we need like London and the airport.

Here is a visual representation of the costume of each performer by Shehabur. We decided to use casual clothing so we could go against the conventions of a grime video as they all normally wear baggy t-shirts and tracksuit bottoms but we don't think this will be effective with our concept. Our costume goes a long with our brand identity as we have included the black trousers as well as reds so that the video, digi-pack and advert all flow together and work as our brand identity.
As my character is a featuring artist we have decided to keep the outfit more indie as we feel that this will suit the lyrics of the song which I am singing as well as reflect the actual artist himself.

The main props we will need for our media product is a car which Jamal has as he has passed his driving test, like all of our group, but he is the only one with a car. We also need a black cab but I am currently trying to sort this out. For the main part of our film we will use a BlackBerry as the communication tool so that we can show literal representations of the lyrics such as tweeting without involving too much technology and some other props we will have will include jewelry and small things like that.

As we are producing a low budget music video we will not be able to produce the extravagant story-line as we are imagining it but we will still try to replicate our ideas as best as possible.

Concept

Concept   (STORY LINE)

As taking the leader role in my group I have come up with different ideas and put a foundation which myself and my group have worked on.

Shehabur came up with the main narrative which we as a group helped to perfect and make it more practical for our budget. 

Our narrative is the artist looses his loved one after a complicated relationship with several 'rocky patches'. She shows no love as her pride over powers her, when really she wants to be with him but many things in the past have stopped her showing her love to him now and in the film  we will show this through flashbacks. This goes along with the lyrics, 'she don't want to show love to the artist'. 

This leads to her leaving the country, and the artist Jay (Jamal) who plays Skepta’s role finds out that she is leaving the country through his BlackBerry messenger updates where she has put up a status of her emotions about leaving and she is at the airport she doesn’t write down which one which leads to the climax of our film.

He then assumes she has gone to Gatwick because she lives close to it. Therefore he makes his way there whilst she is making her way to Heathrow but the audience are not aware of this at the time, they believe there will be a happy ending they meet each other and get together.

This is wrong as its a sad ending where Jay ends up going to Gatwick when she is at Heathrow. We will help to show the emotions of the artist through stop motion. 

For our chorus we have decided to green screen the featuring artist on to the Blackberry of the woman as she throws her phone on to the seat in the taxi. This will show of our skills in media as well as add more to our music video. For the second chorus we will integrate shots of the featuring artist writing a break up letter with flashbacks of the artist meeting the girl and times they spent together. 

Storyboards

Advert Design

This image has a very 'grimey' feel to it as it looks as if Jamal is spray painting on the wall which is part of the urban lifestyle typically portrayed by grime artists. Jamal incorporated the logo in the bottom right corner which allows the audience to get a preview of the album which is available for iphone and blackberry use. Again we use the brand image as a key part in designing the advert as there is a lot of black, grey and Jamal is wearing a red polo shirt. We also used the Urban Jungle text which we have decided to use for our final product as it adds a necessary grime feel to the advert. 

Photo-shoot Plan

Here is a copy of the photo-shoot plan which was created by Shehabur which shows the location we will be filming as well as the shots which are required at each location. At this point in time we have not finalised dates as we are awaiting replies from several people such as the bar, Tamesis, so we know if we can use the location.

Location Permisson Letters

Here is a copy of the letter written by Shehabur asking permission to use a bar in Kingston (Tamesis) as a location. He has done some research by going through review websites as well as their main site and has decided that this is the best, practical location for us to film our video. He has provided several means of contacting such as mobile number and an address for letters to be sent to; this allows them to reply to the letter in a means that is fast and readily available to them so we can get our reply quickly in case we need to change location.

Talent Release Forms

Here are the talent release forms which enable us to publish the material we produce involving the actors/artists we use. This ensures that there is no breaches of the persons rights and gives us the rights to use the material as we wish within our music video, advert and album design. 

CD Design

Here is our first draft of our CD cover by Jamal. This conforms to the brand image we decided on as it has a lot of black and grey within the image. This also inspired us to use a bright colour along with the other ideas we had as we though that the use of the yellow was very effective and wanted to replicate it but with a colour we could infuse with our video to ensure that our brand identity became recognisable throughout all the products we have produced. This advert conforms to the conventions of the grime genre more than we are hoping to as it has a parental advisory sticker on it which means that there are expletives within the lyrics of the songs. This gives the album more of a 'grimey' feel to it but in the song we have chosen to produce our music video for there is no swearing so we will not need this.

Song Permission Email

Here is a copy of an email I sent to All Around the World records who own the rights to the Taking Too Long song by Skepta. I asked for permission to use the song but as of yet, they haven't replied to my email. We are still planning to use this song until we recieve an email saying we are not allowed.

Location Shots

For best results, fullscreen the PowerPoint.
Location Scouting

Image Annotation

Our performer will be presented to the audience in a stereotypical way to ensure that our genre is conveyed clearly to the audience. The ideas we have for either Jamal or Shehabour is to dress them up in costumes worn by other artists within the grime genre such as white trainers along with skinny fit jeans or chinos with either a tee shirt or polo. They will also have typical accessories such as a watch, chains of some kind and sun glasses. This is worn by a lot of artists such as Tinchy Stryder and is meant to convey to the audience that they are 'high status' within society with fast cars and lots of money. As we are producing a low budget music video we will not have the funds to be able to hire a sports car or film at a prestigious home.
(Scribd sometimes makes the PowerPoint go dodgy so full screen to view.)
Image Annotation

Lyrics Annotations

Lyric Annotation Tom Jamal Shabz

Song Details

The song we have chosen is 'Taking Too Long' by Skepta featuring Charlee Drew. I have annotated the video as to why we have chosen this song for our project.

Roles

Within our group we have all taken on certain roles when we film our music video.
Firstly, Jamal is making sure that we have a copy of the song we have chosen to lip sync so that we can sing in time with it making it easier when it comes to editing the video.
Next, Shehabur is doing the lighting so that we can see the artist but also to add effects to each shot by the tone of lighting we choose.
I am in charge of the props we will need when we shoot the music video. I will also collaborate with Jamal when we are trying to find a descent version of the soundtrack we need in order make a successful video as well as helping Shehabur with  costume ideas for the video.
Finally we all decided that as a group we would all direct parts of the music video as well as act in it to ensure that we all get a chance to be the director as well as the artist. we have also chosen to research locations as a group so that we are all happy with the locations that we choose as well as all being involved in the editing process to ensure we get a final product we can be proud of as a group.