The feedback that I received was very insightful as people watched the video who knew a lot about the genre and they were able to provide me with feedback that was in depth and I also got feedback from other who don't watch grime videos often. One audience member liked the use of a lot of different locations as they found they were not getting bored although they felt that the shot of the artist Jay and Charlie Drew walking at the end was very long and they suggested cutting it up with other shots in order to create a faster tempo. Another viewer wanted to see more of the car as they felt that grime and hip hop videos were all about the fast cars, women and money. It was also suggested to use that we could show more emotion from the characters by using more close up shots as we have a large variety of mid shots but not many close ups or extreme close ups. Several of the audience also commented that they could view a distracting light in the corner of several shots which took away from the video. From our audience feedback we established that several aspects of the editing had to be changed to prevent viewer fatigue even in the slightest but our story line is very understandable as none of the audience feedback suggested otherwise.
Here is the video which we have re-edited to incorporate the changes suggested to us by the audience feedback. We didn't find that the beginning needed that much editing according to the feedback but when it got to the main verse we decided to add an elliptical overlay so that the audiences attention was focused on the artist, we also used this to block the red light the audience said was annoying so it made the final video look more professional. We also decided to add freeze-frames as the audience wanted to see more emotion from the characters within the short story sequence through close ups. Because we were unable to re-film in time we thought that by adding freeze-frames we could add a gradual zoom where the shot would get closer to the face in order to see the facial expression clearly. Then, we decided to de-saturate the frame as it appeared to give the emotion a more 'raw' feeling according to our audience which is effective considering there was no re-filming. We also used this effect on a section of the lip syncing as otherwise it would appear to be random. Another correction we made was adding a strobe effect to cut-away shots to make them more interesting in order to keep the audience engaged and stop viewer fatigue. It also made the stop motion section of film 'fit bettter' with the rest of the film. Our audience also wanted to see more of the fast cars which is typical for the hip hop/grime genre so we decided to incorporate more shots of the Mercedes into the end sequence which also made the final lip sync at the end shorter reducing viewer fatigue. Also, by adding short clips it gave the impression of a faster tempo due to the quicker cuts between the shots as that section of the song has a fast paced tempo and the previous footage didn't fit with the speed of the song as it was slower.
Audience feedback is amazing. You need it to ensure that the video is liked by the target audience especially if you are considering challenging several conventions such as we did. This is because the audience are the target consumer for this media and if they don't like the product it wont be successful. The audience like the genre because it contains elements they enjoy and if you aim to challenge this you have to be careful as an abrupt change could not work. We used a subtle abrupt change as we had the main character, Jay, chase the girl he wanted whereas in other videos they get females to chase the artist. This worked as it fitted with the storyline and suggested a softer side to the artist.
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